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Wayne Marr's Clips

Clips

Despite Recession, More Than 50% of Marketers Increase Spending on Social Media

Mar 16, 2009

ReadWriteWeb In a recession, budgets are tightened, jobs are cut, and those who remain are expected to do more with less. Given this type of economic reality, it's surprising to hear of an industry reporting an increase in spending on anything, much less on something as new as social media. Yet that's exactly what's occurring. According (Read More)

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7 Comments

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Mood

Panda88,

Mar 16, 2009

: interesting but not really clear who the survey group was. >250 employees could mean 250-100,000. a $100k budget for a fortune 500 company to spend on social media is nothing.

4 more comments

Blog Dudes,

Mar 18, 2009

: Woohoo! Any Phoenix, Arizona companies reading this should spend those social media marketing dollars with us!

Hutch,

Mar 28, 2009

: "According to a new Forrester Research survey of 145 global interactive marketers in both B2B and B2C companies with more than 250 employees, the use of social media as a marketing tool is on the rise. What's more, Forrester reports that over 50% of marketers said they will be increasing their spending on social media marketing in the coming months."