2 days ago

Submitted by Tony Effik from blog: I was recently elected Chair of the Internet Advertising Bureau's Social Media Council. See here for more detail.The IAB social media council comprises of media owners, social networks, brands, creative, media and specialist social media agencies and was launched in 2008 to educate the industry about the opportunities withi (Read More)

Nov 07, 2009

Submitted by Tony Effik from blog: I recently found this clever infographic at thisisindexed and it got me thinking about information, and how we use it. Too much information is bad. Equally, too little information is just as problematic.A recent paper published through Harvard Business School argues that "As technology has simplified meeting basic needs, hu (Read More)

Nov 03, 2009

Submitted by Tony Effik from blog: This campaign is something cool I discovered on Adverblog recently. It's a cool use of SMS from Axe Uruguay. To see the complete picture of the scantily clad model, the ad simply asked the reader to text Axe to a short code after 9pm (to keep kids away). You then get to see the scantily clad model in her full glory. This is (Read More)

Oct 25, 2009

Submitted by Tony Effik from blog: My old boss shared this recent TED talk with me that he did around sound. Its great. Sound is such an unexplored field, and in the world of digital communications it is largely virgin territory. There's a type of sound barrier in digital, as we surf silently across the web. Convention holds that sound is defaulted to off on (Read More)

Oct 25, 2009

Submitted by Tony Effik from blog: It's always worth keeping an eye out for what is happening at the Massachusetts Institute of Technology (MIT). Tracking research at Media Lab can be particularly rewarding. Those clever people over there are constantly pushing out new innovations. One that I've come late to is its Personas project, that tells you how the I (Read More)

Oct 19, 2009

Submitted by Tony Effik from blog: A couple of weeks ago the IAB announced that digital media spend overtook TV spend for the first time in the UK. But the lines are so blurred its a funny division to make these days, but satisfying none the less. In a recent issue of Media Week, I and a few others were asked to make some predictions about the media landsca (Read More)

Oct 09, 2009

Submitted by Tony Effik from blog: In a recent issue of NMA Richard Huntington, Director of strategy, Saatchi & Saatchi, argued “if you're a digital shop, it's turning out to be anything but your time. Good news for digital, bad news for the rather quaint idea of the standalone digital agency…” If I were not worried about the next few years for the business (Read More)

Sep 26, 2009

Submitted by Tony Effik from blog: I was recently involved in a project organised by PRWeek:PRWeek launched a project to test how well agencies responded to a client's need for an overarching comms solution. The objective was to be discipline-neutral, picking one agency from the PR, media, digital and DM spheres. The result is The Big Idea project, run in co (Read More)

Sep 22, 2009

Submitted by Tony Effik from blog: I recently discovered another amazing data visualisation from another superstar of the data visualisation world, Jer Thorpe. Add him to the list that includes Aaron Koblin and Manuel Lima. This area might seem overly specialist and artistically slightly indulgent for many of us, but it's not. There is a new science and craf (Read More)

Sep 15, 2009

Submitted by Tony Effik from blog: NBN: Give and Profit from nextlab on Vimeo.A smart initiative out of MIT to connect the world's poor to the digital economy. Mobile is the key. I've heard of some great innovations coming out of this space, such as sms-based mobile banking in Kenya, which was a world first. Worth watching, and seeing how adding another bill (Read More)

Sep 14, 2009

Submitted by Tony Effik from blog: This is the year where 3D starts to take off. We have James Cameron's Avatar, and in the UK we have a season of 3D TV films due out soon, and even a whole channel on Sky to be launched dedicated to 3D film.The glasses above are the i-3d video glasses. They employ 3D technology to make the whole virtual imagery concept utter (Read More)

Sep 05, 2009

Submitted by Tony Effik from blog: “I was like a boy playing on the sea-shore, and diverting myself now and then finding a smoother pebble or a prettier shell than ordinary, whilst the great ocean of truth lay all undiscovered before me.” Isaac NewtonThe transformation in the advertising business is only just starting. Like Newton said, we are just playing w (Read More)

Aug 31, 2009

Submitted by Tony Effik from blog: Gartner has been publishing its Hype Cycles since 1995. The latest one is out. See below. It describes a Hype Cycle as:A graphic representation of the maturity, adoption and business application of specific technologies. They characterize the over-enthusiasm or "hype" and subsequent disappointment that typically happens wit (Read More)

Aug 31, 2009

Submitted by Tony Effik from blog: You might have aready seen this on other blogs - another example of the hive culture, where we are all feeding from the same sources. But just in case. There are some interesting stats in here, worth knowing. Posted by Tony Effik. (Read More)

Aug 17, 2009

Submitted by Tony Effik from blog: I'm loving this work by Aaron Koblin of Google Creative Lab, visualizing Amsterdam's SMS Messages. Data visualisation is my big thing right now, and was impressed at the cleverness and beauty of this.Amsterdam SMS messages on New Years Eve from Aaron on Vimeo.And this work looks at Yahoo search data through time around the (Read More)

Tony Effik