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Search Engine Marketing by Search Engine Marketing Specialist Randy Zlobec
Local online searches for your business, and how to use them to your benefit:
The Internet is used by a large number of people to find local businesses that will suit their product and service needs....
This is a content summary, visit my website for the full story...
. (Read More)
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All Things SEM
Matt Cutts has started a thread asking for user suggestions as to what the Google Spam Team should focus on in 2009. One interesting part of the answers is the outing of sites. It's like people have found a good outlet for venting and they're not holding back. In particular, some sites are being called out for clo (Read More)
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Search Engine Land
SEOs have traditionally recommended using search engine friendly menu systems such those based on HTML styled with CSS instead of those written in JavaScript. The primary language understood by search engines has been HTML, but now several search engines have learned how to read JavaScript. I recently found an example tha (Read More)
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Sphinn: Hot Topics
Your boss, executive client or any other leader with whom you're dealing (or perhaps even you, yourself) may not intuitively understand social media. This is not because of a lack of understanding or the technical acumen to use some Internet-connect23 Vote(s)
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Inside AdSense
We know many of you have questions about what we work on during our monthly scheduled maintenance and how this work affects you. As one of the engineers who's involved with this AdSense maintenance, I'd like to provide some insight into what goes on during these periods.First, you're probably used to hearing us say that mai (Read More)
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Search Engine Watch Blog
A year ago, I wrote an article for Search Engine Watch entitled, “It's ‘Horses for Courses’ at SES London.” In the article, I said business professionals may want to bring a team to Search Engine Strategies London – because there will be three concurrent conference tracks and no business professional will be able to attend (Read More)
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Dec 30, 2008
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Inman News Headlines
Perspective: From the Future of Real Estate Marketing blogread more. (Read More)
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Inman Blog
Last month we launched the 2008 Inman News reader survey. We had a great response from our readers and would like to thank everyone for their valuable feedback. As promised, we held a random drawing of the survey participants for a chance to win a $250 Amazon.com gift card.And the winner is:Mari TsukamotoMari works for Lu (Read More)
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Oct 08, 2008
Submitted by Site Guy:
"Whatever you may be sure of, be sure of this, that you are dreadfully like other people."
- James Russell Lowell. (Read More)
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Submitted by Louisgray
from Google Reader:
Friends, Romans, countrymen, followers, page views, in-bound links, share of voice, unique visitors and subscribers. These are just some of the more common ways serious content creators (and those who hope to reach them) measure online influence. However there are big flaws in all of these metrics.
Followers and/or RSS (Read More)
Oct 06, 2008
: I semi disagree. Using blogs as an example, I know several well known and highly influential beauty and fashion blogs who previously held a page rank of 6. When Google last did it's major shake up a few months ago and stated that affiliate links needed to have a "no follow" tag in the code, these blogs suddenly became a 3. They had been using affiliate links in their posts without no follow tags. To any advertiser, marketer or PR person coming upon these blogs for the first time after the Page Rank striping, a 3 is mediocre and it would be assumed that they may not have much of an influence in the blogosphere--and they would be mistaken. Of course, you also have those bloggers who have been around a while that may be jumping off of the Blogger.com bandwagon and establishing their own domains. Automatically they start from scratch with page rank even if their traffic came with them.However, I do agree that it is something that takes time to build and is earned and I do think page rank is part of a well rounded look at the quality of a site. What do you think of the splogs out there that have gained page rank despite being entirely stolen content?
Oct 07, 2008
: @karenswim This is exactly what I was discussing with someone the other day! Influence is more spread out and not solely contained to one location for a specific "influencer." The conversations that take place may be fragmented because of this, but it doesn't make them or the person initiating the conversation any less important or influential due to the page rank being higher or lower for a particular profile/page.
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