5 days ago

Submitted by Ping Elizabeth from blog: Over the next three to five years, the continuing spread of mobile technology will have a dramatic impact on the way companies do business. Companies that embrace mobile technology will see improvements in productivity and operational efficiency that were unimaginable only a few years ago. In fact, mobile technology can’t b (Read More)

Nov 13, 2009

Submitted by Ping Elizabeth from blog: So, as a company, you now recognize that a socially networked company makes for a more human workforce. So, what are the next steps to making employees social media ambassadors?There really are two different approaches to empowering your employees as social media ambassadors. You can either give open access to your entire e (Read More)

Nov 10, 2009

Submitted by Ping Elizabeth from blog: There is no doubt… a socially networked company makes for a more human workforce. I’ve recently posted a lot of articles around the topic of social media guidelines / policies for companies who are leveraging the power of social media to drive employee engagement and participation. Yesterday, I posted an article on how to m (Read More)

Nov 09, 2009

Submitted by Ping Elizabeth from blog: Fleishman-Hillard recently conducted a webinar on Seven Social Media Trends for Engaging the Workforce. The material covered emerging trends in the use of social media for internal communications and used examples from best-in-class brands to show how social media is being used behind the firewall to improve employee commun (Read More)

Nov 09, 2009

SMC:posts As companies start to dip their toes into the social media waters, we have seen them implement a couple of different approaches. Some companies start with a small group of employees who are identified as brand ambassadors or official representatives of the company in social media networks. Other companies, such as Twitter a (Read More)

Nov 09, 2009

Submitted by Ping Elizabeth from blog: Original Post: Social Media and the Internal BrandHere’s my take on why companies are using social media internally:1. To inform employees. In its most straightforward way, social media can be just another medium to communicate and inform employees. Blogs in which departments inform their staff, a newsletter with options fo (Read More)

Nov 09, 2009

Submitted by Ping Elizabeth from blog: If you are a social media strategist, below is social media strategy diagram that you will find extremely useful. Developed by David J. Carr, it groups the development and roll out of a social media strategy in four distinct phases. click diagram to open high res version in new window. Phase 1: LISTEN. In this phase [...]. (Read More)

Nov 06, 2009

Submitted by Ping Elizabeth from blog: I love how social media has made our world just a little smaller — bringing people together across the globe who might not have met otherwise. For business, one of the biggest and most under-realized advantages to integrating social networking tools  is that it humanizes a corporate workforce beyond just the typical four wa (Read More)

Nov 03, 2009

Submitted by Ping Elizabeth from blog: It’ s really no longer a question of IF your company should establish social media guidelines  but rather WHEN will you create them. With the growing audience of social media users internally and externally, it would be to a company’s detriment to overlook community policies for their employees. (Read More)

Nov 03, 2009

Submitted by Ping Elizabeth from blog: Original Post: How To: Establish A Social Media Culture In Your Company, Willis WeeA strong social media culture is beneficial for any company. But for those who still need reasons:(1) An aggregated effort by the entire company can greatly increase your company’s online presence. This essentially translates to free publicit (Read More)

Nov 03, 2009

Submitted by Ping Elizabeth from blog: I recently came across this post by Lawrence Liu called, Social Media and New Roles For Employees. It is a wonderful post regarding employee roles in social media, the importance of aligning with marketing so that employees understand go-to-market messaging, as well as some thoughts on being translucent as opposed to transp (Read More)

Nov 02, 2009

Submitted by Ping Elizabeth from blog: Original Post: The Many Benefits of Social Network Recruiting: Making a Compelling Business Case How do you convince cynical executives to fund a social network recruiting effort? It’s hard to argue against the statement that social networking (i.e., Facebook, Twitter, YouTube) is an extremely hot topic in business. (Read More)

Oct 29, 2009

Submitted by Ping Elizabeth from blog: Original Post: Teaching an Old Brand New Tricks, Marketing SherpaGood news: You don’t have to lose sight of your brand’s tried-and-true persona to participate in the quest for deeper engagement at the new social sites. Just think of the social-media generation as a silver-dish serving of people who already want to talk to y (Read More)

Oct 23, 2009

Submitted by Ping Elizabeth from blog: Wow… what a whirlwind couple of weeks it’s been … for a large company, ramping up for the month of October for Benefits Renewal is akin to a retailer ramping up for the holiday season. From a communications perspective, benefits renewal is generates the largest open rates and click throughs on e-mail communications, as well (Read More)

Oct 20, 2009

Submitted by Ping Elizabeth from blog: The social media landscape has become cluttered with tools, social media experts (who can be described as “tools” too), and pundits. The most common feedback received is that this landscape is overwhelming for most businesses — how do you find direction among all the clutter?Socially Involved provides step-by-step help thos (Read More)

Elizabeth Lupfer

A die-hard Web technologist with over ten years of successful web strategy experience who blends technical knowledge with business sense to deliver best-in-class Web sites that resonate on a global level. A senior web manager who utilizes her own passion for UI / UX along with the use of industry best practices to successfully lead web teams in delivering enriching user experiences that have measurable results in engagement, comprehension, and distribution with the intended target audience.