Jan 26, 2009

Submitted by Phil Parr: Don’t be tempted to stop investing in strengthening your brand, even when all around are losing their heads. By neglecting your brand, you risk exposing the business at a time when recovery is much more costly and much less certain of success. Brand profitability is the ultimate goal but it takes investment. Short term budg (Read More)

Jan 22, 2009

Ecademy: user blogs (Read More)

Jul 27, 2008

Submitted by Hyperkinesis: The city fire department is on the cutting edge of Web 2.0, the new wave of innovation that has moved the internet away from the static screen and helped turn it into a dynamic, world-wide community. Exhibit A for the LAFD - the Twitter feed. Every time fire trucks roll or rescue helicopters fly in the city, details of the (Read More)

Jul 29, 2008

Submitted by Phil Parr: Available now!. (Read More)

Jul 02, 2008

Submitted by Phil Parr: difficulty in getting their message across to potential clients. (Read More)

May 07, 2008

Hard Knox Life: A Brand Manager Blog When you are promoted to Brand Manager at P&G, one of the first things you do is head off to a week long Brand Manager College.  At mine I received The Leader’s Compass, a book that talks about writing your Personal Leadership Philosophy (PLP).  A PLP is a written statement of ”what you believe in”, or as (Read More)

May 01, 2008

Submitted by Phil Parr: Research shows that as little as 15% of any brand is ‘visual’. Indeed to take a purely visual approach to branding in the B2B sector would, we suggest, be an expensive waste of time. (Read More)

Mar 03, 2008

Submitted by Jasongoldberg: Welcome to social|median (dogfood). social|median enables people to easily discover discover, organize, and share news and information. Get started by joining a news circle. You can also add a Snip to your page (a short note on anything that interests you), or submit some News. (Read More)

Phil Parr