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Paul Ashby's Clips
2
Clips
Submitted by Kdykes:
Social media strategies continue to prove their relevance in today's Internet age, and as a result, the traditional online newsroom – a set of static Web pages that support one-way delivery of information that is protected by passwords and made available only to the likes of "official" journalists and industry analysts – is (Read More)
7
Clips
TechCrunch
TechCrunch Europe’s Mike Butcher and myself just finished conducting a short video interview with entrepreneur and author Andrew Keen about the end of Web 2.0 and the dawn of a new age of individualism, driven primarily by Twitter.[Mike Butcher writes] The controversial, anti-Web 2.0, figure of Andrew Keen spoke at the Next (Read More)
49
Clips
Mashable!
2009 is the year of social media. Once, Twitter was a place where you could read about someone else’s cat. Now, it’s the first place you go to when there’s breaking news. Sites like Digg, Reddit, and Facebook can now leave a huge impact on the real world; lives are changed, important questions are asked (and answered) there (Read More)
Apr 19, 2009
: I just can't see how all these services can remain free at the point of use. Surely it's only a question of time before FB, Twitter, Youtube et al, start charging.
Apr 20, 2009
: The attraction of The Internet and Social Media like Twitter is that it is a return to the prehistoric human fascination with telling tales!Since the beginnings of any civilised society the market place was the hub of civilisation, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels - and fabulous stories. Interactive Communication, properly executed, more resembles an ancient bazaar than fits the business models companies try and impose upon it. People respond to interactive opportunities like Twitter because it seems to offer some intangible quality long 'missing in action' from modern life. In sharp contrast to the alienation wrought by homogenised broadcast media, interactive opportunities provide a space in which the human voice would be rapidly rediscovered. Unlike the lockstep conformity imposed by television, advertising, and corporate propaganda, interactive communication gives new legitimacy - and free rein - to play. People long for more connection between what we do for a living and what we genuinely care about. We long for release from anonymity, to be seen as who we feel ourselves to be rather than the sum of abstract metrics and parameters. We long to be part of a world that makes sense rather than accept the accidental alienation imposed by market forces too large to grasp; to even contemplate. Remember the market place, of old. Caravans arrived across burning deserts bringing dates and figs, snakes and parrots, monkeys, strange music and stranger tales. The market place was the heart of the city, the kernel, the hub. Like the past and the future it stood at the crossroads. People worked early and went there for coffee and vegetables, eggs and wine, for pots and carpets. They went there to look and listen and to marvel, to buy and to be amused. But mostly they went to meet each other...to talk and interact! Markets are conversations...as is Twitter and the Internet! It is all there in my book “Television Killed Advertising” detailing where we have gone wrong in the past and where we could still go wrong in the future
Apr 20, 2009
: The suits come to Social Media. Now that’s the kiss of death!Advertising Agencies, having all but destroyed a perfectly good Old Media are set to do the same with Social Media! In the fickle world of online chatter, yesterday’s achingly fashionable meeting points are rapidly acquiring the appearance of the Royal Bank of Scotland’s’ headquarters. Already Twitter, becoming bogged down with fake PR tweets as well as fake advertising tweets, so much so that already the kids dismiss it as tired! And are moving on. As soon as the buzz of innovation starts to fade the “cool” but influential people move on quicker than you can send a tweet. Take Commercial Television,agencies were salivating at the prospect of commercial television and couldn't wait to get in on the act! Advertising Agencies are loath to change a medium that is to them, a money-spinner. Despite the fact that it was non-accountable. And now Agencies are rushing onto Social Media ignoring the fact that, as in the past, people don’t want their advertising in whatever form. The difference here is that they can easily move away from advertising, you have only to look at the experience of Second Life, that was to be advertising’s salvation. That’s why the early adopters have moved on! And be warned, they still don't know how to monitize the Internet..but we do! It's all in my book "Television Killed Advertising" plus how clients can make their own "Social Media" environment and become very successful on the Internet. Together with the fact that you learn the real meaning of the word "communication". Want to learn more? 4
Clips
Submitted by Louisgray
from Google Reader:
The gold mine that Twitter thinks it has is quickly caving in. While it may not look like this to the outside world, those of us deep down in the mine are hearing the supports creaking and know it’s time to get out. The roof is going to come down, and we know that its now just a matter of when.This week twitter saw some of (Read More)
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