Submitted by J Deragon
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Most of today’s Web 2.0 emphasis is about using technology to create media as the means of attraction and positioning, not community design for human needs. (Read More)
Submitted by J Deragon
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Commitment is a strong word that fundamentally means you say what you’ll do and do what you say. Many businesses miss the market by running slick ads, Public Relation campaigns and marketing initiatives that do not truly reflect the organizations commitment to the customer, you. (Read More)
socialutions
Social Media applies to strategy, learning, understanding and executing, not just marketing.It appears as though marketers and advertisers are consuming the conversations with methods and madness about social marketing Businesses are responding and buying the marketing hype while ignoring the fundaments of the landscape of (Read More)
Submitted by J Deragon
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Imagine what would happen if GM and Ford collaborated to invest in the components and architecture of a better public transport network -- and then licensed it for free to cities, states, and countries.Imagine what would happen if pharma players directly invested in better hospitals and clinics -- instead of in trying to ow (Read More)
Submitted by J Deragon
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Kevin Kelly states in his book Rules for the New Economy. “Communication – which in the end is what the digital technology and media are all about – is not just a sector of the economy. Communication IS the economy.”The Relationship Economy starts with changing the mind set of the masses, already happening through natural c (Read More)