May 09, 2009

Submitted by Artistic Scent: DIESEL creates Only The Brave: lemony-leather scent. he fragrance is targeted to guys in their late teens and early 20s. The scent (75 mL, $80; 50 mL, $65) will be available in June at department stores and drugstores in Canada. (Read More)

May 02, 2009

Submitted by Artistic Scent: Individuals recall scents with 65 percent accuracy after a year. By comparison, visual recall slips to 50 percent after only three months. (Read More)

May 01, 2009

Submitted by Artistic Scent: HENRI BENDEL will launch an innovative “pop-up” interactive exhibit, “Living Perfume: The Natural Alchemy of Mandy Aftel,” featuring the perfume, craft and collection of the world’s leading natural perfumer, on the third floor of its landmark Fifth Avenue, New York City building. (Read More)

Feb 16, 2009

Neuromarketing A few weeks ago Dave Munger at Cognitive Daily had a great post about how naming a smell can help us imagine it in the future. He described research that looked into why it’s fairly difficult for us to identify and imagine scents: Richard Stevenson, Trevor Case, and Mehmet Mahmut took a look at the [...]. (Read More)

Apr 02, 2009

Neuromarketing Scientists have been trying to explain human behavior for centuries, and one of the more interesting techniques was phrenology, or the use of head shapes to characterize personality. This collection of tiny heads is from the British Science Museum, which explains: Phrenology originated with Franz Joseph Gall (1758-1828), a (Read More)

Apr 21, 2009

Neuromarketing Understanding how events occur in the brain - how we come to an “aha!” insight, how we make a decision, and so on - fascinates neuroscientists. And anyone interested in neuromarketing can’t help but wonder how we decide between two products, or whether to buy a product at all. And, since we like [...]. (Read More)

Artistic Scent

artisticscent.com